"In real life strategy is a pretty straightforward thing: You pick a general direction - and then you implement like hell."
Taken from Jack Welch´s book "Winning".
The word to pay attention to here is: implement. Other words for "implement" are: do, act, make it happen.
Do what you are being payed for: After you have done your job, something in the world should be different.
Or should I say: better?